HOW IS Jane Iredale MAKEUP DIFFERENT?

The most beautiful cosmetic you can wear is a healthy skin. That’s why everything we develop is a true extension of skin care. Jane Iredale makeup is not just a refinement of conventional makeup; it’s a new technology. It’s so effective it is recommended by plastic surgeons, dermatologists and skin care professionals.

• Four in one – Our micronized mineral bases are four products in one: foundation, powder, concealer and sunscreen, and will disguise almost any skin discoloration.
• SPF 17 Pressed Bases & SPF 20 Loose Bases – Formulated with titanium dioxide and zinc oxide, the minerals give instant, broad-spectrum, chemical-free sun protection. They are also Very Water Resistant.
• Fast, weightless coverage – Because we use no fillers like talc to dilute the effectiveness of the pigment, one quick application of our minerals provides all-day coverage that doesn’t fade, crease or smear.
• Non-comedogenic and oil-free – The skin is allowed to breathe and function normally.
• Minimum allergy risk – We use no sensitizers like perfume or chemical dyes and preservatives in our bases, blush or eye shadows.
• Coverage – Because the minerals are concentrated pigment, they give complete coverage and can be used effectively to camouflage large or small distractions.
• Adhere – The minerals adhere to the skin until they are removed with any cleanser.
• Anti-inflammatory – Our mineral bases have anti-inflammatory properties and are especially helpful for acne and rosacea-prone skins.
• Inert – The loose minerals are inert and cannot support bacteria.
• Quality – We use state of the art cosmeceutical ingredients to ensure the finest performance in coverage, application and texture. Our vitamins and antioxidants are pharmaceutical grade.
• No animal testing

Four in One

Our micronized mineral bases are concentrated pigment. This means that we use no fillers like talc to stretch pigment or dyes. (Pigment is defined as inorganic color insoluble in water,) as opposed to dyes which are organic (usually derived from petroleum) and soluble in water. Because our bases are concentrated pigment, the coverage we can achieve is far superior to normal makeup with a minimum amount of product. This is why mineral makeup should always look sheer and natural. This concentrated pigment also gives us the high rating we achieve with sunscreen protection.

SPF and FDA

What is an SPF rating?

Sun Protection Factor (SPF) refers to the U.S. Food and Drug Administration’s (FDA) approved techniques to assess the efficacy of a sunscreen in the Ultraviolet B (UVB) portion of the spectrum. An SPF rating does not measure Ultraviolet A (UVA) protection.

The textbook definition of SPF is the ratio of the time of ultraviolet radiation (UVR) exposure necessary to produce minimally detectable erythema in sunscreen-protected skin to that time required to produce the erythema in unprotected skin.

The SPF number gives you some idea of how long you can stay in the sun without burning. For example, if you normally burn in 10 minutes without sunscreen and you’ve applied a liberal dose of a sunscreen with an SPF number of 15, you should be protected from sunburn for 150 minutes.

A very water-resistant rating is given if that same sunscreen still tests at the same SPF after being applied to human subjects and submerged in moving water for four 20-minute immersions. Our powders achieved an SPF 20 for the loose bases and an SPF 17 for the pressed. They all received a Very Water Resistant rating. .

Is there such a thing as a safe tan?

No! A tan is a sign of injury. It is the body’s attempt to increase sun protection after the skin is already permanently damaged by an overdose of ultraviolet radiation! 80% of the visible signs of aging is due to sun exposure. And that means all sun exposure, because radiation is cumulative. Walking to the mailbox, getting in your car, and sitting by the window all count! Unprotected exposure to the sun is like sitting in a time machine on fast-forward.

Always check to make sure your sunscreen protects from UVB and UVA, but be aware that regardless of the advertising no sunscreen product screens out all UV rays.

What are some of the effects of sun exposure?

Lines, wrinkles and sagging are the direct result of sun damage to the underlying collagen and elastin fibers. Hyperpigmentation can be caused or exacerbated by sun irritation to the melanocytes, which in turn causes over-production of melanin, which is in fact the body’s attempt to protect itself. Then add hypopigmented macules, telangiectasias and raised, roughed precancerous actinic keratoses, and the result of tanning is not a pretty sight.
Can sun damage be reversed?

We are told that some of it can be if, and only if, the skin is always protected from the sun. The excellent skin care products on the market today can substantially aid the skin in reversing sun damage. But they do no good if they aren’t combined with sun protection. Months of hard work can be undone in one morning working in the garden with no sunscreen, hat or gloves on.

FAST, WEIGHTLESS COVERAGE

Apply with a brush or a sponge for coverage that it would normally take three products to achieve. The result should look sheer and luminescent and feel weightless.

NON-COMEDOGENIC AND OIL-FREE

Under a microscope, the mineral crystals look like overlapping fish scales. These crystals form a filter that allows the free exchange of gasses. The minerals are non-comedogenic, and we use no oils in any of our base formulas. We have many accounts from acne patients testifying to improvement in their skins since using our mineral makeup.

MINIMUM ALLERGY RISK

Allergies and sensitivities are usually caused by substances that cause irritation to the skin. Substances that most commonly cause these sensitivities are chemical preservatives, chemical dyes (usually labeled as FD&C), perfume and alcohol. Reactions are particularly common in skins that have been compromised in some fashion, as through a weakened immune system, sun damage, chemical peels, laser resurfacing, etc. Our makeup contains none of these sensitizers. In fact, zinc oxide and titanium dioxide are anti-inflammatories and help calm the skin.

SENSITIZERS

All our individual Material Safety Data Sheets of raw materials support that irritation, burning and stinging of the skin are not caused by our ingredients. Further, our processing does not result in any chemical change in the raw materials, so the reaction of the mixed ingredients remains the same as the individual ingredients. We have eliminated from our powders all perfume, chemical dyes and chemical preservatives. These are the top three sensitizers.

FD&C DYES

When the letters FD&C precede a color, it means that the color has been approved by the FDA for use in foods, drugs and cosmetics. When D&C precede the color, it signifies that it can be used only in drugs or cosmetics. FD&C dyes are derived from petroleum or coal tar. Coal tar is a thick liquid or semisolid tar obtained from bituminous coal which contains many constituents, including benzene, xylenes, naphthalene, pyridine, quinoline, phenol, and creosol. The main concern about coal tar derivatives is that they cause cancer in animals, but they are also frequent sources of allergic reactions, particularly skin rashes and hives. (A Consumer’s Dictionary of Cosmetic Ingredients, Ruth Winter, M.S.) Chemical dyes are also often comedogenic, especially the red dyes used in blush.
Jane Iredale  use no petroleum or coal tar dyes in our products.

CONCENTRATED PIGMENT (COVERAGE)

The word “pigment” usually means a colored or white compound that is insoluble in a solvent. (The word “dye” generally refers to a chemical compound, most often of coal tar origin, which is soluble.) Our pigments are made from micronized mineral elements only. Other cosmetics almost always contain a filler like talcum powder which is used to stretch a small amount of pigment a long way. Talc is usually the first thing to appear on ingredient lists, which by law must be arranged in order of proportion of content from large to small. Talc is drying, translucent and cheap. It slides off the face, falls into cracks and accentuates lines because of its matte finish. (All matte finishes are aging.) Talc has no camouflage capability.

The reason our powders work so well as a natural-looking beauty makeup and/or a camouflage is because they are concentrated pigment which not only masks color but also reflects away light (matte finishes absorb light). An amazingly small amount of the minerals will cover any type of redness including acne, rosacea and erythema (redness).

ADHERE

Because of the micronization process our mineral particles undergo, they bind together on application. When applied to a clean, moisturized skin the surface tension this creates overcomes gravity and holds the minerals tightly to the skin. The result is that they do not run, crease or smear and will only come off with a cleanser.

No special cleanser is required.

ANTI-INFLAMMATORY

Titanium dioxide and zinc oxide have anti-inflammatory properties and will help to calm erythema. Zinc oxide is also an anti-microbial.

PRODUCTS

Amazing Base ®

Is made from micronized minerals, which have an SPF 20. Amazing Base is a concealer, foundation, powder and sunscreen all in one. Use it wet or dry. It comes packaged in a jar containing 10.5 grams with a sifter, a sponge and a gold lid. It is available in 10 colors, which are divided into cool, warm and neutral tones. The cool colors have a pink undertone and the warm tones a yellow. On the color chart they are arranged from light to dark.

Amazing Base is best applied with our chisel powder brush for normal coverage and with our pink flocked sponge for heavier coverage. You may also mix it into a moisturizer to make a cream foundation or with our D2O facial spritz for a liquid foundation.

PurePressed ® Base

Is made from micronized minerals with the addition of antioxidants like pine bark extract and natural Vitamin E. It is slightly sheerer and more matte than the loose powders.

PurePressed Base is available in the same colors as the loose base (except for Cool Sand) plus eight darker shades ranging from deep gold to mahogany. It’s packaged in a compact with a mirror and sponge. PurePressed Base is best applied with our Handi brush for normal coverage.

Liquid Minerals®

Our light-diffusing, soft-focus minerals are now encapsulated with ingredients that can replenish the cellular layers of the epidermis.
A boon for all skin types, Liquid Minerals® makes skin look more youthful, diminishes the appearance of lines and wrinkles, minimizes pores, evens out skin tone and adheres so well there is minimal transference. You can immediately see and feel the difference in the look and health of the skin.

PurePressed® Matte Finish Powder

Use this under or over the mineral base to control oil and shine. Apply with a brush and touch up with the puff provided. There is no SPF in this product.

PurePressed ® Blush and Eye Shadows

The only ingredients used in addition to those in the bases are the colorants, which are all inorganic except for carmine. All our eye colors are chosen to bring out and enhance the color and shape of the eye.

You can use the eye shadows wet or dry. You can also make an eyeliner or brow color out of them.

PureMoist® LipColours and LipSheres ®

are made without chemical dyes, preservatives or animal products except for beeswax and carmine. An interesting statistic is that if lipstick is worn every day, the individual will consume two tubes a year. That is a lot of product over a lifetime, particularly since most will contain chemical dyes and synthetic preservatives.

A Consumer’s Dictionary of Cosmetic Ingredients has this to say about a widely used lipstick dye – FD& C Red No. 40:
Newest color. Used widely in the cosmetic industry. Approved in 1971, Allied Chemical has an exclusive patent on it. It is substituted for FD&C Red No. 4 in many cosmetics, food, and drug products. Permanently listed in 1971 because, unlike the producers of “temporary” colors, this producer supplied reproductive data. However, many American scientists feel that the safety of Red No. 40 is far from established, particularly because all the tests were conducted by the manufacturer. Therefore, the dye should not have received a permanent safety rating. The National Cancer Institute reported that p-credine, a chemical used in preparation of Red No. 40 was carcinogenic in animals.

Our lipsticks contain no perfumes. The reason many lipsticks are perfumed is to cover the unpleasant smell of post-slaughter products. Consumers are often sensitive to both. Our formula is extremely moisturizing and has sun protection from the minerals it contains.

PureGloss ® for Lips

Many lip products, especially glosses and balms, contain petroleum products. Petroleum draws moisture out of the lips and, therefore, causes them to dry and chap. Our glosses are in a base of white lily gel, which nourishes and moisturizes. They are formulated with a lemon-ginger flavor.

Lip Drink ® SPF 15

This colorless lip balm really is a drink for the lips. It contains no petroleum-derived products which dry out the lips. People who are regular users of petroleum-based lip balms are on a continual drying cycle , the more they use, the drier their lips become.

Lip Drink is in a base of macadamia nut oil to which we’ve added the active sunscreen ingredient of edible zinc oxide for UVB protection. Edible zinc oxide provides an SPF 15 and broad spectrum sunscreen.

We have combined a variety of waxes and oils , some with small molecules in order to penetrate, moisturize, and condition the delicate lip membranes and some with larger molecules to provide a protective shield by lying on the surface. Lip Drink also contains the anti-oxidants green tea extract, Vitamin E and C. The flavor is a mixture of lemon and orange oils. It feels more moist on the lips than a traditional lip balm.

The tube screws from the top to enable one-handed application and has been packaged to appeal to men as well as women.

Use Lip Drink alone or layer it on top of a pencil or lip color.

Lip and Eye Pencils

Made with conditioning oils and waxes and colored with our same protective pigments. Because we use no FD&C dyes, our pencils can be used anywhere on the face. They are perfectly interchangeable between eyes and lips. Their soft formula lends itself to blending and being used as a lip base. Apply a pencil base and layer with a lip gloss for a very current look.

Cream To Powder Eyeliners

Four trios of colors from a true black to jewel tones. This creamy formula is easily applied with our Eyeliner/Brow brush and can be smudged with the sponge end of the brush or with a finger. Once set, it will stay. Can also be used as an eye shadow or to color brows.

Lid Primers

Two colors, Canvas and Petal. These can be worn alone or with shadows on top. They will help those with oily eyelids to maintain their shadows without creasing. They also add a subtle highlight to the lid.

PureLash ® Mascara

A mild formula that contains no lacquers, shellac or petroleum-based products. It doesn’t smear or flake and is water-resistant. We have excellent feedback from customers who have not been able to wear mascara for years because of allergic reactions. It is available in black and brown and is fitted with a hollow fiber brush. This is the most expensive brush on the market but it’s worth it! It’s straight and full, gives even coverage and separates the lashes.

PureLash ® Lengthening Mascara

Contains no lacquers, shellac or petroleum-based products. This mascara has the addition of wheat protein to condition and curl the lashes, and fibers to add length to the natural lashes. It uses the same hollow fiber brush as our original mascara. Available in black, brown and navy.

PureLash ®Conditioner

A conditioning formula for the lashes that can be worn alone or under mascara. If applying under mascara, it will add thickness and length to the lashes. Wait for it to dry before applying mascara.

PureBrow ® Colour

Packaged in a tube with a mascara wand. Lightly stroke onto brows to add color or a highlight. It will give the appearance of darker hairs in the brows. For an optimum effect, use two PureBrow colors.

PureBrow ® Fix & Mascara

Packaged in a double-ended tube, it can be used to hold brows in place or as a clear mascara. Use the comb for brows and the brush for lashes.

24-Karat Gold Dust

Contains 48% 24-karat food-grade gold. This luxurious gold powder can be brushed on eyes, cheeks and lips. Mix it with hair gel and work it into the hair or a moisturizer for the shoulders and decolletage. It shimmers on the skin rather than glittering. Now available in Bronze and Silver.

ONE-4-ALL ® Kits

Contains a triple eye shadow, two cream to powder liners, a half-moon of Complete Colour and two lip glosses. The double-ended brush can be used for eye liners and shadows. The three kits are designed in warm, cool and neutral colors. The kits are an ideal way of simplifying makeup application. Once the base is on, everything but mascara is available in the kit. Don’t be afraid to mix the colors and make them uniquely individual.

Disappear®

This new camouflage cream is so packed with pigment that it will even cover black tattoos! Better yet, Disappear won’t just cover breakouts but will also help them to disappear permanently. This new elegant, liposome-based formula contains seaweed extracts; superoxide dismutase, a copper-containing protein enzyme that decomposes free radicals; and the potent antioxidant green tea extract. Green tea extract isn’t just an antioxidant but has also been documented to combat acne bacteria. It’s patented applicator allows you to apply this with or without a brush.

Circle\Delete ® Concealer

An eye treatment as well as a concealer containing conditioners like jojoba esters and avocado oil, both high in vitamins A, C, D and E, green tea extract – a potent antioxidant, and vitamin K. Vitamin K is thought to help repair blood vessels that cause some dark circles as well as acting as a skin lightener. Apply with a camouflage brush.

D2O (Heavy Water)

Heavy Water (Deuterium Oxide) really is heavier. Its hydrogen molecule is twice the weight of the molecule in ordinary water, which makes D20 10% heavier than H2O. This is why it stays on the skin longer helping to hydrate and plump the cells. A must for post-laser! Some makeup artists believe that D2O is the quintessential last step in applying our makeup. Mix it with loose minerals for an exceptional liquid foundation.

Research has found that:

Heavy Water has a higher resistance to vaporization, which helps it stay on the skin for longer periods of time. It has more viscosity. This “thickness” gives it a higher “plumping” effect than regular waters. It bonds with the skin and other connective tissues more strongly than ordinary water, so the skin does not dry out as quickly or as deeply. It requires ten times as much energy to be ionized than regular water, which makes it more protective against ultraviolet radiation. It inactivates certain acne bacteria, making it an ideal moisturizing agent for blemish-prone skin.

Our Heavy Water contains additional ingredients like Shea Butter and Amino-guanidine to help soothe and condition the skin.

Balance®

This new hydration spritz was formulated specifically to help balance the skin’s oil production and pH. It is packed full of ingredients that help to battle free radical and microbial damage.

In tangerine flower water, chamomile, myrrh and seaweed extracts calm, and feed the skin. Myrrh especially reduces inflammation, fights bacterial and fungal infections and improves skin circulation. Seaweed extracts help to reduce sebaceous hyper-secretion and regulate the pH of the skin. The added bonus to Balance is green tea extract. Studies have shown that green tea extract at 3% is measurably beneficial for acne-prone skin and that’s the exact percentage we’ve used. Back-bar size.

Magic Mitt ®

MAGIC MITT quickly and completely removes makeup using NO cleanser. This cleansing process promotes the health of the skin because it does not affect the skin’s natural acid mantle. When this beneficial barrier is intact, it aids the skin in protecting itself from harmful and invasive bacteria.

It is made from a new generation of specially knitted micro-fibers many times thinner than a human hair. When wet they create a hydromechanical process that breaks the surface tension of the oils that bond makeup to the skin. This emulsion is then easily swept away by the mitt. It will even remove mascara! Gently exfoliates while it works.

The important thing to realize about this makeup is its versatility. It can be as simple or as intricate as you wish. Blend base colors together, use blush on eyes, lipsticks as blush, brow colors as hair touch-ups. It’s being used on film sets and television, fashion photo shoots, in salons and spas, and by the most highly regarded physicians in the world.

This is what makeup should be. It beautifies the skin and makes it look younger; it assists in its overall health, and gives meaningful protection.

truly is the skin care makeup.

“FAQ”-Answers

Following are my responses to the most frequently asked questions

Glossary of terms used below

Erythema -skin redness

Non comedogenic means that these are not does not exacerbate or contribute to acne

Is the makeup safe for all skin types?

Yes. Its non-sensitizing and sun protective ingredients make it especially appropriate for allergy-prone, compromised or healing skin.

Is it all right to use it on acne-prone skin?

Yes. It is completely non-comedogenic and allows the skin to breathe and function normally.  I have  seen an improvement in the skins of my patients since they have been using Iredale cosmetics. Not only does it provide cover for the redness common with eruptions it actually has an anti inflammatory effect .

May I use Iredale with Retin-A?

Yes. Iredale can be used with any skin care regimen. The SPF the minerals provide is especially important while using Retin-A.

Is it necessary to wear additional sunscreens when using the minerals?

No. Because Jane Iredale  minerals provide a physical sunscreen.

How do you increase the sun protection?

Jane Iredale  makeup has a certified SPF 17 for the pressed bases and SPF 20 for the loose.  To increase protection add another layer as the minerals offer the protection. The increase in protection will, of course, depend on how much you apply.

How soon can the makeup be applied after laser, microdermabrasion or peels?

Application after laser resurfacing must depend on the physician’s permission It is of  important for healing skin to be protected from the sun exposure and of course the minerals not only do this but  have soothing and anti inflammatory properties  . After a microdermabrasion or a peel , minerals can be applied immediately .The titanium dioxide and zinc oxide are anti-inflammatory which will help to calm the erythema.

What are the best colours for camouflaging redness?

Jane Iredale  yellow bases do an excellent job of concealing redness. The most popular yellow base is Warm Sienna, and that is  most popular colour for camouflaging erythema. Other popular yellow bases are: Warm Silk, Amber and Golden Glow.

Is the loose or pressed powder better for post-laser?

Either will cover the erythema and give the necessary sun protection. However I believe in this instance the loose  to be best as it contains less ingredients than the pressed.

Will the minerals cover bruising or birthmarks?

As a Para medical aesthetician I trained in post operative camouflage  and can tell you that I found Jane Iredale makeup to highly be effective at “camouflaging” a wide variety of imperfections .However for very dark bruising I would recommend using the peach Circle\Delete to camouflage anything that the powders won’t.

What does a water- resistant and perspiration-proof  mean?

A product is tested underwater on a human subject and immersed in moving water for 80 minutes. The SPF is then tested. In the case of Jane Iredale  makeup, it maintained its SPF and, therefore, acquired a “very water resistant” rating.

Thus  If you are perspiring heavily or swimming or you’ve been caught in the rain, don’t wipe your face with the towel -just pat it. You may remove a small amount of the makeup, but the majority will stay on the skin.

Does work on older or aging skin?

Yes. Jane Iredale combination of minerals are light-reflective cosmetic and give the appearance of a healthy glow ,younger looking skin .

For very fine lines it is helpful to spritz with water  after applying the makeup. This softens lines and gives a dewy look.  I would recommend Jane Iredale   D2O Heavy Water which resists evaporation  for best results .

Are the powders drying?

No. Minerals actually trap moisture between the skin and the crystal layer.

What moisturizer is best used with the powders?

Your current moisturiser is fine. Just wait for it to be well absorbed or the powders will grab unevenly.

What are the colouring agents in your cosmetics?

Jane Iredale  products contain  mostly with iron oxides , carmine, manganese violet in some of the pink loose base powders. For  blue and green eye shadows ultramarines, chromium oxide green, and chromium hydroxide green .

Is it O.K. to put your blush on eyes?

Yes as all Jane Iredale  ingredients are naturally occurring minerals

Are the lip and eye pencils interchangeable?

Absolutely. They all have the same mineral ingredients.

Is the makeup easy to apply?

Extremely! When applying jane iredale for the first time use less than you normally would to achieve a similar result . With minerals, less is more.

What cleanser should I use?

Your current cleanser is you are happy with your results . The minerals can be removed with any cleanser. They won’t, however, come off with plain water.

Do men use the Iredale Cosmetics?

Yes. Because the minerals  can be colour matched to skin tone (effectively making them  undetectable)  and  they feel very comfortable wearing them. Many of my male  teenage acne patients have adopted this practice (but lets not  mention that to their friends for the time being .)

 APPLICATION TECHNIQUES

Amazing Base ® Loose Powders

To release the minerals, remove the seal from the sifter or puncture holes in the seal for a more controlled flow. Do not remove the sifter. Replace the lid, turn the jar upside down and tap the bottom of the jar. A small quantity of the minerals will now be available in the sifter. If you are working patient to patient, tip the minerals from the sifter into a receptacle like a shallow dish.

To choose the correct colour, test a little on the jaw line. Try to do this in natural light if possible. We recommend beginning with our Natural and Amber bases because they have the same value, but Natural has a pink undertone and Amber a yellow. It will be easy to see whether to go lighter, darker, more pink or more yellow. The minerals are much more forgiving than conventional makeup – one shade will suit a wide variety of skin tones because the minerals are light reflective and refractive and do not absorb light the way matte makeup does.

Cleanse the face and moisturize. Allow the moisturizer to absorb. Then, lightly dip a chisel powder brush into the powder, and use the lid or dish to work the powder into the brush so it’s evenly distributed. We like to use our Chisel Powder Brush because it gives you absolute control especially in areas around the eyes and nose. The minerals should cling to the bristles all the way around the brush and not just on the ends. Don’t use a brush with a large head. This will make the powders fly.

Apply the minerals in thin layers using downward strokes. If you’ve put on too much, use our flocked sponge to remove any excess. (It’s easy to overdo when you are first working with these powders because they are so concentrated.) Then spot with the sponge if you need additional coverage.

Tip: For extra coverage, mix a small amount of powder into your favourite moisturizer, then apply as you would a cream foundation. This is especially good for areas under the eyes and for concealing large pores.

Tip: For a liquid foundation, spritz D2O on our flocked sponge, lightly pick up loose or pressed minerals and apply as a wash. Or, mix the loose minerals with D2O and apply with a sponge. 50/50 is usually a good ratio.

Tip: Use a darker base as a contour or bronzer (Latte and Maple are especially good.) This makes the skin come alive and also increases the sun protection.

Tip: If the minerals look powdery, wait a few minutes for the skin’s natural oils to emerge, or spritz with D2O. This sets the makeup very quickly.

PurePressed ® Base Powders

The sponge that comes with the compact should only be used for touch-ups. We recommend applying PurePressed with the brush we designed especially for these powders – The Handi. It’s made from squirrel and pony for the softest feel and the most even coverage. It’s also small enough to throw into a bag. It’s a “go-everywhere, “do-anything” brush – use it for blush and for blending. Lightly brush The Handi over the pressed powders and apply in downward strokes. Our pressed powders are more matte than the loose, which is especially good for those with oily skins.

Tip: After you’ve applied blush, without picking up more base powder, use The Handi to blend everything together.

LOOSE AND PRESSED POWDERS FOR CAMOUFLAGE

Our powders will cover any type of redness. The following directions will tell you how to camouflage erythema from laser resurfacing, but the same techniques apply to rosacea, acne, birthmarks, etc.

Cleanse the face and moisturize. Allow the moisturizer to absorb. If you are dealing with post-laser, the skin will be very dry, so you may want to apply more moisturizer than normal. Test for the correct complexion colour. We usually use a yellow-based powder to cover redness, but it’s worth trying the complexion colour first to see if it will cover without the help of the yellow base. Favourite bases for concealing redness are: Warm Sienna, Amber and Warm Silk. For darker complexions: Golden Glow, Caramel, Autumn.

We recommend using our Flocked Sponge to apply the first layer of powder because it will spread the minerals evenly; it’s soft (very important for lasered skin, which is extremely sensitive), and it’s washable, dries quickly and will last indefinitely.

With the flocked sponge pick up some of the powder and press it into the sponge for even distribution. Now with a pressing, rocking motion try the colour on some of the erythema. If it doesn’t completely cover, we suggest that you apply Warm Sienna first. This base will immediately neutralize the red. YOU DO NOT NEED GREEN! Green works for artists on canvasses; on skin it gives a gray, ghost-like pallor.

Apply a thin layer of Warm Sienna on the red areas. Layer again if you need to.
It’s better to layer than try to cover everything at once.

Now, brush the complexion color over the entire face taking special care to blend it into the areas already covered.

If the powders appear to accentuate wrinkles or look dry because the skin is flaky from the resurfacing, spritz the face with our D20. Be aware that for several days after laser the skin will flake. This doesn’t look very attractive even with the minerals on. To counteract this, the patient may work moisturizer into her/his skin right on top of the powders. It will absorb through. Touch up again if necessary.

Blush is a very useful tool for raising the patient’s morale. She’s looked in the mirror many times and wondered what on earth she’s done to herself and whether she’ll ever be normal again. She is going to be amazed at the coverage she has with the powders and is now in a position to appreciate what she will look like without the distraction of the erythema. You can lift her spirits by applying a touch of blush. Stay away from pink tones and stick with the neutral or brown blushes like Sheer Honey, Cinnamon or Bronzer.

If she’s had laser on her eyelids, brush the base on but also go over with Ecru eye shadow. Put a quick dab of PureGloss on, and she’s ready to face the world.

Tip: For full-face laser don’t try to make the entire face the same color as the neck. This will end up looking like a mask. Use the flocked sponge to work the powder into the demarcation line along the jaw. Keep going over it until the line is covered. You may then brush the powders over the entire face without having to apply too thickly. The patient will just look as if she/he has a slight tan.
Tip: Recommend that the patient carry D2O with her. This helps with moisture but also feels good on an irritated skin. The itching and burning, commonly associated with laser resurfacing, should also be calmed down by the titanium dioxide and zinc oxide.

Disappear ®

This concealer started out with the challenge of developing something that would solve a problem, namely covering tattoos. Not only does it solve that problem, it contains ingredients ingredients that may help to clear blemishes and also act as an antioxidant on the skin.

Its state-of-the-art liposome formula allow so much pigment to be packed in that two layers will cover almost everything, including black tattoos. Also included are seaweed extracts, superoxide dismutase (a copper-containing protein enzyme that decomposes free radicals), and the potent antioxidant green tea extract. Green tea extract isn’t just an antioxidant but has also been documented to combat acne bacteria.

Disappear comes packaged in a tube with a patented applicator that allows you to apply it directly on to the skin. You may also apply Disappear with our Camouflage Brush. Begin by layering and feathering the edges. When you have enough coverage, pat on the appropriate mineral powder (Amazing Base or PurePressed.) Disappear will grab the powder and give you a truly opaque finish so make sure you graduate the camouflage to avoid seeing edges.

Circle\Delete ® Concealer

The ultimate undereye concealer. Apply with a camouflage brush for an even application and the ability to get into areas like the corner of the eye. Apply in thin layers rather than trying to cover everything at once. Blend the duo colours for an exact match to the skin or for a shade lighter. Circle\Delete can be applied on top of or underneath the mineral powders. If the skin is wrinkled, Circle\Delete can be used alone. The dark peach colour in Circle\Delete #2 effectively neutralizes blue, so it can also be used as a concealer for surgical bruises.

This is an eye treatment as well as a concealer. (Please see ingredient list.)

Also, use Circle\Delete as an additional concealer if needed for blemishes, hyperpigmentation, etc.

Brush Circle\Delete around lips and allow to dry before applying lip colour. This will help to prevent feathering.

PurePressed ® Matte Finish Powder

This powder is specially formulated to help those with oily skins. It will absorb oil and cut shine. Apply with the Handi brush under or over the mineral bases. Experiment to see which works best for the individual. Touch up with the puff provided in the compact.

PurePressed ® Blush

A little goes a long way! Use our White Fan brush so that you can see how much you’ve picked up and because the brush’s contoured bristles will help to blend. Knock off any excess. The perfect blush shade is the colour of the cheek when flushed or exercising.

Begin the blush on the apple of the cheek (the apple of the cheek is the fleshy part that protrudes when you smile) and brush upward and outwards along the cheekbone. Layer two colours – a neutral first and then a pop of a brighter colour on the apple of the cheek. This looks more natural than just one colour.

Tip: Do harmonize blush and lip colour. It gives a lovely natural, pulled-together look.

PurePressed ® Eye Shadow

It’s always a good idea to brush the base powder on the eyelid to even out the colour and for the sun protection. Then use one of our eye shadow base shades like Ecru, Shell or Oyster from lashes to under brow. Apply with the Eye Shader brush. Concentrate a darker shade on the outer corner of the eye and sweep across the lid with the Eye Contour brush. Use the Eye Liner/Brow brush and a darker shadow to draw a smoky line as close to the top and bottom lashes as possible. Flip the brush over and use the sponge tip to smudge the line. Use the shadows wet or dry. A wet line has an amazing “stay” ability as well as giving a deeper colour.

Tip: Don’t try to match the eye colour since this will only cancel out the eye. A complementary (contrasting) colour is what makes the eye pop.

PureBrow ® Colour

The brow colour is in a mascara wand with a hollow fibre brush. The wiper is specially designed to take off enough colour so that it doesn’t “glob” on the brows. Gently stroke the brush onto the brow hairs using upward motions. Don’t apply too much at once. Use two colours for the ultimate natural effect. Comes in Blonde, Auburn, Brunette, Deep Brown and Raven (use Raven for those with very dark to black hair).

Use the darker colours like Raven to cover grey hairs in brows.

PureLash ® Mascara

A gentle, water resistant formula that contains no shellac or petroleum products. If you are going to layer mascara, don’t wait for each application to dry. This is what makes lashes stick together. Comes in black and brown.

Tip: Professionals, cut off the wand of your tester mascaras so that nobody can give themselves a quick fix without using a disposable. Always use disposables.

PureLash ® Lengthening Mascara

Gentle and water resistant with no shellac or petroleum products. It contains wheat protein to curl lashes and hollow fibres to lengthen them. Again, layer and don’t wait for layers to dry. Apply in an upward sweeping motion. Comes in black, brown and navy.

Tip: If you value your lashes, don’t use waterproof mascara.

PureMoist ® LipColour

Always use a pencil base as it helps to keep colour on and gives depth to the overall colour. Apply it with a lip brush. If you apply the pencil directly, blotting it will make it stay longer. Then apply a PureMoist LipColour or PureGloss on top. No heavy, dark lines. They are dated and make the lips look smaller. Remember that lips have no oil glands, and they need the moisturizing, conditioning formula contained in our LipColours, LipSheres and PureGloss. We use no petrolatum because it dries out the lips.

INGREDIENT Listing

 Other links

Wikipedia

Herbs that help

Nutritional deficiency signs

AMAZING BASE ®

PUREPRESSED ® BASE

LIQUID MINERALS ®

ABSENCE ® OIL CONTROL PRIMER